Welcome back to our startup and community newsletter, where we cover 💰 investments, 🎙️ events, 📚 resources, and 🗞️ must-reads on the media capital ecosystem.
Here are the latest:
📢 Thrilled to announce the 7 brands joining the 3rd MFG Programme
🇦🇺 Australia’s media capital ecosystem is on the rise
🇺🇸 We hosted our first Media Capital Investors Gathering in NYC
🎟️ Redeem your ticket to the MFG Investors Pitch Event
🗓️ Thursday, November 14th - Save the date for the MFG Gathering & Media Awards Event where the top 3 founders will receive $1M worth of media credits on TV
📢 Meet the Brands Joining the 3rd MFG Programme
Over the last few weeks, we have screened 500+ companies. Together with our media partners, we have selected the top 1% to participate in the programme.
🛫 holidayheroes| Travel | Israel / Germany | The easiest way to book your holiday
💸 RiseUp| FinTech | Israel / UK | A platform that helps users make good financial decisions
🏕️ Camplify| Marketplace, Mobility | Australia / UK | Peer-to-peer platform connecting owners of recreational vehicles (RVs) like campervans, motorhomes, and caravans with people looking to rent
🛋️Vinterior | Retail, Furniture | UK | Online marketplace to discover, buy and source vintage & antique furniture
🧃 Daily Dose Juice| Food & Beverages | UK | The only UK-based company in the cold-pressed juice category that manufactures in-house with end-to-end distribution
🪞 MAGIC AI | Fitness, AI | UK | World’s first AI personal training mirror for the home
🎧 Telmi | EdTech | UK | Podcasting creation platform, helping kids speak and listen effectively
Airtasker - an Australian online marketplace that connects people who need tasks or jobs completed with individuals offering services, has secured significant media capital from TelevisaUnivision and iHeartMedia. Airtasker has created a strategic playbook for launching its brand globally by trading equity stakes for advertising space. See how ➡️
Scandinavian Biolabs - a Copenhagen-based biotech company, announces a new media capital investment from SevenVentures, the media investment arm of ProSiebenSat.1. SevenVentures will provide €4 million in media for equity investment, in exchange for advertising across ProSieben’s media channels. Founded in 2019, Scandinavian Biolabs specializes in plant-based hair growth products aimed at combating hair loss.
Naked Life - an Australian non-alcoholic cocktail brand, announces a media for equity investment from Scaleup Media Fund. Backed by investors including News Corp Australia, NOVA Entertainment, Foxtel Group, REA Group, and oOh! Media, Scaleup Media Fund has committed over $45 million in advertising and marketing inventory to support Australia’s startup ecosystem since its inception in 2017.
Settle Easy - an online property conveyancing platform is the 2nd most recent investment closed by Scaleup Media Fund. Settle Easy plans to accelerate growth with a new advertising campaign rolling out in 2024.
Join us on Wednesday, October 30th, at Level 39 in Canary Wharf to hear from top investors, including Active Partners, V3, Whitestar Capital, Piper, Redrice, DN Capital, and more, as they share what they look for in consumer startups. Each investor will have 5 minutes to pitch, followed by a Q&A with founders, networking, and drinks 🥂.
We’re offering a 50% discount for the MFG community– [click below to register]
🤝 This event is run in collaboration with Pitchflix, an investor network powered by pitch videos.
In partnership with Paul Hastings, we hosted our first Media Capital event in NYC 🇺🇸 as part of AdWeek on October 7th. It was incredible to see some of the world’s leading media companies and our media members from the US and Europe.
We have several exciting initiatives launching in the U.S. in 2025 – stay tuned! 👀
This is a special edition where we will be awarding $1M in media credits to top startups across the UK, Germany, and France. The media credits are provided by our programme partners Channel 4 Ventures, ITV Ignite, M6, and RTLZWEI.
The event also marks the end of our 3rd MFG Fundraising Programme in the UK - an innovative opportunity for consumer businesses looking to build scale through mass-media advertising including TV, alongside strategic media partners.
To secure your spot, email diana@mediaforgrowth.co.
