--- title: Scaling a start-up in a “winner takes all” market | media for growth description: Join Chris Sheldrick, CEO & Co-founder at what3words on a fireside chat with Diana Florescu, mediaforgrowth at Wolves Summit on how to gain a growth edge through partnering with media broadcasters. what3words is backed by ITV AdVentures and Channel4Ventures in the UK, GMPVC in Germany and most recently they raised 10m USD from The Times Group India Brand Capital International to scale their brand in India. image: https://resources.mediaforgrowth.co/hubfs/ws_d2_034_4868.jpeg --- [![Copy of MFG-Acronym_white](https://resources.mediaforgrowth.co/hs-fs/hubfs/Copy%20of%20MFG-Acronym_white.png?width=80&height=52&name=Copy%20of%20MFG-Acronym_white.png "Copy of MFG-Acronym_white")](https://resources.mediaforgrowth.co/?hsLang=en) # Chris Sheldrick, what3words on scaling a start-up in a “winner takes all” market using media for growth funding what3words is backed by ITV AdVentures and Channel4Ventures in the UK, GMPVC in Germany, and most recently they raised 10m USD from The Times Group India Brand Capital International to scale their brand in India. If your startup is fundraising, this event is for you. Video player - ws\_d2\_037\_4924 - Click to play video ## The State of Global Media for Growth Report 2022 This report is intended for the start-up and investment community and aims to help especially founders, and venture capitalists gain insights into this financing model.